Steffen and his colleagues at Dreamdata.io have built a tool that tracks your leads' activity across platforms, focusing on tracking which visits to which of your content pages generate exactly…
Ulrik Bo Larsen's Falcon.io was acquired by Cision four months ago, so everyone was excited to hear about the journey. A lot of the tactics used by Falcon.io as experiments…
By constantly looking at what their customers wanted and, just as importantly, what value Dental Media was giving them, the model has proven a clear success.
What would you do…
Designing cold emails that are a) legal and b) actually work requires trying a lot of different approaches. In Dixa's experience, the best practices don't work, but even if that…
SimpleSite optimized its customer acquisition significantly by changing the focus from the number of leads to valuable customers.
This change in focus has entailed a strict focus on customer value…
The possibility of booking a demo call with an employee has created significant growth for Airtame.
Airtame used to have two calls-to-action on their website: "Sign up for our newsletter"…
The risk may be an unavoidable part of doing business, but there are ways to be smart about which risks you take—and when you take them. Because wouldn't you rather…
Switching from pay-per-use to a subscription model made a big difference in the use of Penneo and was a definitive growth booster. Watch Janek Borgmann tell the story.
When I was a child, my dad always told me that if I could invent a pocket-size portable helicopter, then I would have made a money-machine. I haven’t really succeeded…