The fifteenth edition of Nordic Growth Hackers took place on October 3, 2019, at Matrikel 1 in Copenhagen. Created and hosted by Morten Elk, the founder and CEO of SimpleSite, the event brings together some of the brightest talents in tech to share amazing stories about growth hacking—stories that inspire the local tech community and provide challenging blueprints for future growth strategies.
Morten Elk has set out to draw a map of what specific elements the guest speakers will cover in their interventions. Taylor Ryan from Valuer.ai and Casper Emil Rouchmann from Templafy would talk about how to generate the leads that become the customers who drive your business, using organic LinkedIn and paid acquisition using LinkedIn. Steffen Hedebrandt from Dreamdata.io would talk about the value of the inflow that you are creating, using paid or organic channels. Claus Johansen from Eloomi and Nikolaj Leonhard-Hjorth from GOODIEBOX will unveil various means to discover what your customers actually want and create a product that they will embrace. Not lastly, Lars Fløe Nielsen from Sitecore would talk about the company’s growth journey and the key decisions that have transformed it into one of the few ‘Unicorn’ companies in Denmark.
The program of the fifteenth edition
16:30 — Arrival and registration at Founders House.
17:00 — Welcome keynote by Morten Elk, SimpleSite: “Welcome to Nordic Growth Hackers #15“
17:10 — Steffen Hedebrandt, Dreamdata.io: “B2B content ROI. How we got a payback factor on our content team’s salaries“
17:25 — Claus Johansen, Eloomi: “From 100 to 400 B2B clients in 2 years. Understand your customer before you build your product“
17:40 — Lars Fløe Nielsen, Sitecore: “How Sitecore has become a Unicorn by killing their own market, dictatorship, and gruesome housekeeping“
17:55 — Steffen, Claus, and Lars form a panel open for questions.
18:10 — Break! Light refreshments.
18:25 — Nikolaj Leonhard-Hjorth, GOODIEBOX: “Funnel analysis and A/B tests are just the basics. How insightful branding increased conversion rates“
18:40 — Casper Emil Rouchmann, Templafy: “How we turned LinkedIn into one of our most profitable channels using paid tactics“
18:55 — Taylor Ryan, Valuer.ai: “Organic LinkedIn. How Valuer.ai increased the number of followers and engagement“
19:10 — Nikolaj, Casper, and Taylor form a panel open for questions.
19:25 — Pizza, beer, networking, and knowledge sharing.
21:00 — See you at the next Nordic Growth Hackers event!