Nordic Growth Hackers #8

On May 10, 2017, Nordic Growth Hackers kickstarted its eighth edition at Founders House in Copenhagen, organized by the SimpleSite team. Created and hosted by Morten Elk, the founder and CEO of SimpleSite, the event brings together some of the brightest talents in the Copenhagen tech business and marketing community to share amazing stories about growth hacking—the ideas, the tools, and the strategies that can inspire new blueprints for future growth strategies.

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In his welcome keynote, Morten Elk argued that “A tool is just a tool if it isn’t used right. While it is a lot of fun to play with new tools, they only become more than playthings if we use them smartly in processes. That is why we have found five people who use cool tools in very clever ways in their companies. They offer plenty of different insights that have hacked the growth of these incredible companies.”

The five people asked to clarify how they use various tools to trigger significant and relevant growth hacking—Taylor Ryan from GenieBelt, Kasper Hove from Momondo, Kristian Gundersen from Graduateland, Brian Kyed from Airtame, and Christian Holm from Peakon—have all presented different perspectives on what Taylor Ryan has, in his intervention, described as the fundamental three principles behind a truly successful hack: offer value, be helpful, and be different.