On October 1st, 2014, Morten Elk and SimpleSite have kickstarted the first edition of Nordic Growth Hackers at Founders House in Copenhagen. Created and initiated by Morten Elk, the founder and CEO of SimpleSite, the event brings together some of the brightest talents in tech to share amazing stories about growth hacking—stories that inspire the local tech community and provide imaginative blueprints for future growth strategies.
As Morten Elk explains in his keynote introduction, “Growth hacking typically encompasses all aspects of your business. There’s going to be PR, there’s going to be marketing, there’s going to be product, there’s going to be customer support involved in it. But, basically, finding out how to make the connections and increasing that is very valuable. Very often, in my opinion, more valuable than how or whether you found the exact market. There are a lot of optimizations that can make a lot of difference.”
“The High Growth business school,“ the generic title of the event’s first edition, grouped presentations by leading professionals at companies such as Vivino, Firmafon, Falcon Social, Dinero, or Conferize, and covered a series of topics that took the audience through concepts, formulas, toolboxes, experiments, and strategies that have provided great results in taking these businesses further.
The program of the first edition
16:30 — Arrival and registration at Founders House.
17:00 — Welcome keynote by Morten Elk, SimpleSite: “Why growth hacking can take you from zero-business to huge success“
17:15 — Christos Iosifidis, Vivino: “More grit and patience than magic formulas and tricks“
17:30 — Peter Engelbrecht, Firmafon: “The growth hacker toolbox“
17:45 — Ronja Gustavsson, Falcon Social: “Building a growth hacking team“
18:00 — Christos, Peter, and Ronja form a panel open for questions.
18:30 — Break! Light refreshments.
18:45 — Martin Thorborg, Dinero: “How Spamfighter got 10 times more sign-ups with two hours of work“
19:00 — Jonas Nielsen, SimpleSite: “How experiments validated SimpleSite’s future freemium model“
19:15 — Jon Schäffer, Conferize: “Mining event communities and turning them into leads“
19:30 — Martin, Jonas, and Jon form a panel open for questions.
20:00 — Pizza, beer, networking, and knowledge sharing.
21:00 — See you at the next Nordic Growth Hackers event!