On September 7, 2017, Morten Elk and the SimpleSite team have kickstarted the ninth edition of Nordic Growth Hackers at Founders House in Copenhagen. Created and hosted by Morten Elk, the founder and CEO of SimpleSite, the event brings together some of the brightest talents in the Copenhagen tech business and marketing community to share amazing stories and ideas about growth hacking—stories that may inspire the audience and provide imaginative blueprints for future growth strategies.
In his own presentation on the occasion of the ninth edition, Morten Elk argued that customer acquisition can be optimized significantly by changing the focus from the number of leads to valuable customers. This change in focus entails a strict focus on customer value on a long-term perspective, which in turn means that the marketing efforts become more focused, resulting in more valuable customers and lower costs.
The stories presented by the guest speakers do not speak only about growth. They speak about the value of learning from the various pitfalls, missteps, and failures that make for an inseparable aspect of every successful story. They speak about the need to truly understand customers and their needs if you are to build a great product or service. And they speak about understanding that not all sales are good sales—and that, sometimes, the key lies in taking crucial decisions even when they seem to be a risk.
The program of the ninth edition
16:30 — Arrival and registration at Founders House.
17:00 — Welcome keynote by Morten Elk, SimpleSite: “Welcome to Nordic Growth Hackers #9“
17:05 — Eric-Alan Rapp, Homemate: “From navigating through a hurricane with Boozt.com to co-founding Homemate. Using lessons learned as a VC to help avoid startup pitfalls“
17:20 — Peter Michael Oxholm Zigler, Autobutler: “Relying on external partners can be crucial. How eBay Inc. almost killed Autobutler“
17:35 — Jens Karstoft, iMotion: “An uncompromising customer-centered approach helped iMotions grow from 10 to 60 employees in 2,5 years without funding“
17:50 — Eric-Alan, Peter, and Jens form a panel open for questions.
18:10 — Break! Light refreshments.
18:25 — Peter Engelbrecht, Firmafon: “Not every sale is a good sale. Cohort analysis showed that what seemed to be the most valuable sales channels at Firmafon were actually the least valuable“
19:40 — Morten Elk, SimpleSite: “Knowing the exact value of your clicks. How 45% loss in leads has improved SimpleSite’s business by 60%“
19:55 — Janni Pedersen, Founders: “Continuous discovery. How a culture of failing and learning helped Founders launch 11 startups“
19:10 — Peter, Morten, and Janni form a panel open for questions.
19:30 — Food brought by Homemate, beer, networking, and knowledge sharing.
21:00 — See you at the next Nordic Growth Hackers event!