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On September 7, 2017, Morten Elk and the SimpleSite team have kickstarted the ninth edition of Nordic Growth Hackers at Founders House in Copenhagen. Created and hosted by Morten Elk, the founder and CEO of SimpleSite, the event brings together some of the brightest talents in the Copenhagen tech business and marketing community to share amazing stories and ideas about growth hacking—stories that may inspire the audience and provide imaginative blueprints for future growth strategies.

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In his own presentation on the occasion of the ninth edition, Morten Elk argued that customer acquisition can be optimized significantly by changing the focus from the number of leads to valuable customers. This change in focus entails a strict focus on customer value on a long-term perspective, which in turn means that the marketing efforts become more focused, resulting in more valuable customers and lower costs. 

The stories presented by the guest speakers do not speak only about growth. They speak about the value of learning from the various pitfalls, missteps, and failures that make for an inseparable aspect of every successful story. They speak about the need to truly understand customers and their needs if you are to build a great product or service. And they speak about understanding that not all sales are good sales—and that, sometimes, the key lies in taking crucial decisions even when they seem to be a risk.

The program of the ninth edition

16:30 — Arrival and registration at Founders House.

17:00 — Welcome keynote by Morten Elk, SimpleSite: “Welcome to Nordic Growth Hackers #9
17:05 — Eric-Alan Rapp, Homemate: “From navigating through a hurricane with to co-founding Homemate. Using lessons learned as a VC to help avoid startup pitfalls
17:20 — Peter Michael Oxholm ZiglerAutobutler: “Relying on external partners can be crucial. How eBay Inc. almost killed Autobutler
17:35 — Jens KarstoftiMotion: “An uncompromising customer-centered approach helped iMotions grow from 10 to 60 employees in 2,5 years without funding
17:50 — Eric-Alan, Peter, and Jens form a panel open for questions.

18:10 — Break! Light refreshments.

18:25 — Peter EngelbrechtFirmafon: “Not every sale is a good sale. Cohort analysis showed that what seemed to be the most valuable sales channels at Firmafon were actually the least valuable
19:40 — Morten Elk, SimpleSite: “Knowing the exact value of your clicks. How 45% loss in leads has improved SimpleSite’s business by 60%
19:55 — Janni Pedersen, Founders: “Continuous discovery. How a culture of failing and learning helped Founders launch 11 startups
19:10 — Peter, Morten, and Janni form a panel open for questions.

19:30 — Food brought by Homemate, beer, networking, and knowledge sharing.
21:00 — See you at the next Nordic Growth Hackers event!

Keynote Speakers

Performance Marketer

Janni Pedersen

Operational Startup Executive, Investor, Board Member

Jens Karstoft

Co-Founder of Boon and Autobutler

Peter Zigler

International Investor and Entrepreneur

Eric-Alan Rapp

Founder and CEO at Firmafon and Relatel

Peter Engelbrecht

CEO at SimpleSite, Founder of Nordic Growth Hackers

Morten Elk