The possibility of booking a demo call with an employee has created significant growth for Airtame.
Airtame used to have two calls-to-action on their website: “Sign up for our newsletter” and “Buy now.” “Book a demo call” became the solution that would turn out to be a potent sales tool.
Airtame’s primary product is hardware, so the demo is an online walkthrough of a presentation, but more importantly—it enables the user to ask questions about functions and compatibility.
It turned out that the conversion rate on the demo calls was around 60 pct.—and thereby, the right call-to-action. After optimizing the processes around booking and marketing of the demo call, the demo calls now generate a significant part of Airtame’s revenue.
In this video, Brian shows the entire mix of tools stitched together for Airtame’s total CRM and online marketing process. It’s quite a handful! Brian Kyed also shares his approach to tools and how to use them. Namely, that you shouldn’t let your tools control you. See what he means by that in the video.