Dixa’s fast growth journey is impressive. Anders revealed how Dixa used their “qSASA” model for their sales funnel: Qualification, Situation, Alignment, Solution, Agreement. A classic inside sales approach combined with a career path, where different steps in the funnel are handled by different kinds of salespeople.
The salespeople at Dixa get a personal development plan to progress through 13 levels starting at “Market Research Analyst.” Within 18 months, everyone can become a Key Account Manager. “People” was the common denominator of all tasks at NGH #13. How to get the right people and how to make them perform the best.
Quote: “Everyone struggles with not getting carried away. The customer needs to think that you don’t have the right solution for them.”