Nordic Growth Hackers #16

“Six speakers delivering something that is short, sweet, and specific”—this is the well-known format of Nordic Growth Hackers, as presented by Morten Elk. Each speaker has 15 minutes to tell a concrete story about how they created growth in a very specific context that they experienced. The concrete and the specific is really what gives us new ideas, says Morten. What the sixteenth edition has brought into sharp focus has been idea and process of acquiring customers, predominantly in sales and marketing. Because talking growth—it is really about getting customers, says Morten. The first three speakers (Robert Juul Glæsel from 24Slides, Lasse Kalkar from Revolut, and Maximilian Frimmer from Likvido) would give different answers to the same question: How does this company get customers? The next three speakers (Troels Skjelbo from Visma E-conomic, Jannik Lawaetz from Luggagehero, and Morten Spliid from Hobbii) will again speak about designing organization in sales and marketing for maximum effect, as well as designing methods to best decide where to attack next. In this way, the overall theme is actually about design for the specific circumstances that you’re in.