Lars Fløe Nielsen

Lars Fløe Nielsen is the co-founder of Sitecore, which helps businesses communicate to their customers in a relevant, meaningful, and disruptive way through digital marketing, big data, and machine learning. With a background in programming, he has helped build Sitecore to a euro-Unicorn business by fulfilling a number of roles over time, from developing the original code to sales and marketing, building partner ecosystems, heading strategy, scaling and leading the production department with hundreds of skilled engineers and testers. He serves as a member on several boards and has recently co-founded Nordic Makers, a group of eight top Nordic Angels (e.g. from Sitecore, Unity Technologies, Zendesk) who work actively with the entrepreneurs they invest in. His specialties include strategy, product positioning, growth, globalization and internationalization, channel building, digital marketing, competitive analysis, strategic innovation, engineering practices, acquisitions, angel investments, investing.