A high-speed vivid talk on organic LinkedIn—it could have lasted 30 minutes, but Taylor still managed to cover a lot of stuff that you can really benefit from. Watch the video for all the details and read some of the main points below.
- Organic reach is declining everywhere. And content is abundant because everybody creates it. (Taylor’s quick poll showed that the Nordic Growth Hackers crowd creates more content than the average user—we believe that’s good, in some way.)
- The organic reach of the influencers has declined by 50% in 2019!
- Focus on your niche—and especially your audience’s niche.
- Company page posts on LinkedIn reach 4-6% of followers organically. Average engagement rate is 0.05% and boosting is not a good usage of your money.
- Recent graduates are the biggest growing cohort on LinkedIn.
- Be a copycat. Find content that resonates with your audience—and copy it and post it. A lot of users do it. (Decent ethics is to at least credit the original author). It works.
- Drive as much engagement as possible during the first hour after posting. That’s critical for the algorithm to pick up your content. Lempod is a tool that helps you to get engagement fast in that critical first hour.
- Phantom Buster is a tool that lets you scrape engagement on posts from other users, e.g. from competitors. You can then target your competitors’ audience!
- Finally, Taylor presents his “extreme hack” using “Linked Helper”—to build a prospecting database that you can target via email.