Anders Mayntzhusen, CCO, Dixa

Dixa’s fast growth journey is impressive. Anders revealed how Dixa used their “qSASA” model for their sales funnel:

Qualification. Situation. Alignment. Solution. Agreement.

Watch the video for details.

A classic inside sales approach combined with a career path, where different steps in the funnel are handled by different kinds of sales people.

The sales people at Dixa get a personal development plan to progress through 13 levels starting at “Market Research Analyst”. Within 18 months everyone can become Key Account Manager.

“People” was the common denominator of all talks at NGH#13. How to get the right people and how to make them perform the best.

Quote: “Everyone struggles with not getting carried away. The customer needs to think that you don’t have the right solution for them.”