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Morten Elk, CEO of SimpleSite and initiator and organizer of the Nordic Growth Hackers events, started with the famous Peter Drucker quote: “There is only one definition of business purpose: To create a customer.”
That quote laid a solid foundation for the evening’s topic: inside sales in SaaS companies—of which we have quite a lot in the Copenhagen startup scene. This was an event out of the ordinary—to celebrate the new year, the usual pizza was replaced by exquisite canapes delivered by the venue host, Matrikel 1‘s chefs. Vivino supplied some delicious Cava.
