Morten Elk opens the evening in the new Nordic Growth Hackers venue at Matrikel 1 in Copenhagen, by stressing that this four-year anniversary event required a growth hack. We had 50% more seats than before—how to make sure all seats were filled?
The hack was supposed to be that we had even more experienced speakers than regularly. However, the tickets were sold out in 30 hours with only one speaker announced—Morten Primdahl of Zendesk—and that was way faster than previously. So maybe “a new venue” is a great growth hack in itself for recurring events?
We can’t do A/B tests retrospectively, so we’ll never know. Bottom line: it was a great event in the Nordic Growth Hackers series and really delivered a lot of inspiration to the audience. Each speaker was told to highlight three key decisions that really made a difference in their growth trajectories. Watch the other videos to get the full picture.