A thorough explanation of three key decisions in the growth path of Too Good To Go, the Danish food waste fighters currently growing faster than bamboo (the fastest growing plant on Earth).
First, Mette tells that, right after she entered the company as CEO, they decided to close down three countries and start over on their international expansion model. Their initial model was suitable for food distributors but basically didn’t work with this disruptive app-model coming out of nowhere without an established brand, without traction and processes, and without local funding.
Mette goes through what they then did to open up new markets, which has already happened, before talking about culture and how to hire new staff. Too Good To Go went from 8 to 200 people in a few years and, over the past 2 months, welcomed 35 new colleagues.
An uptake like this requires solid recruitment skills and Mette mentions that they primarily hire via network and never employ anyone who doesn’t match the team DNA, which at its core is about changing the world for the better. And, even if the person responds well to a Too Good To Go DNA test, if Too Good To Go doesn’t have the right gut feel about the person, it’s not-good-to-go.