Nine months ago, Malthe Cederborg joined Miinto with a clear vision for how to create higher revenue. Through a variety of changes and tweaks to the digital marketing method, he has helped Miinto to impressive results.
“We try to deliver a better and better customer experience every day—spend money wiser and improve our product as well.” Those are the modest words from Malthe Cederborg. In his short time at Miinto, he has helped spur a 42 pct. revenue growth—and 33 pct. an uplift in Return On Ad Spend.
The recipe has been performance marketing and a focus on finding what works and amplifying it. For example, the share of marketing spend on digital has increased from 30% to 90%. Watch him explain his approach in the video.