Interviews with audience and speakers at NGH#12.

Kaare Danielsen, CEO & Founder, Jobindex Kaare Danielsen, CEO and founder, gave a very entertaining walk through the Jobindex history – probably the first job aggregator in the world. His three key decisions was first to found the company; then change focus from price to service and lastly exploit the financial crisis. Although “founding the…

Morten Primdahl, co-founder, Zendesk Morten Primdahl, co-founder and former CTO of Zendesk, talked about what made Zendesk the success it has become today – probably the highest valuated startup coming out Denmark during the past 20 years. First thing was to move to Silicon Valley in the mid 2000’s to meet the right people that…

Mette Lykke, CEO, Too Good To Go A thorough explanation of three key decisions in the growth path of Too Good To Go, the Danish food waste fighters currently growing faster than bamboo (the fastest growing plant on Earth). First Mette told that right after she entered the company as CEO they decided to close…

Anders H. Mjåset, Co-Founder & CPO, The Creators Community Anders Mjåset, like Tommy Andersen, talked about megatrends. In this case a bold statement: Pull the megatrend towards you. That would require some kind of market superpower, you would think. But it was more about an in-depth understanding of the “old” economy still reigning the property…

Tommy Andersen, Managing Partner, byFounders First on stage after Morten Elk’s keynote was Tommy Andersen talking about the Libratone success. Basically they went to Apple in 2010 with nothing but a handful of renderings of a completely new product, the Libratone speaker. They eventually landed a collaboration with Apple because the Libratone guys had experience…

Morten Elk, CEO of SimpleSite and initiator of Nordic Growth Hackers Morten Elk opened the evening in this new NGH venue, Matrikel1, by stressing that this 4 year NGH anniversary event required a growth hack: We had 50 % more seats than previously, how to make sure all seats were filled? The hack was supposed…

  NGH#12 was a real treat – we think the pictures speak volumes. A big thanks to the inspiring five speakers! Click on the photo to enlarge. Click “back” in your browser to go back to the overview page. Photo credentials: Jayne Leitao.  

Morten Elk, CEO, SimpleSite – and initiator of Nordic Growth Hackers This time, at Nordic Growth Hackers#11, we had a theme: The right product for the right customers. And with a lot of NGH events focused on sales and marketing –  which obviously is important as well – Morten was especially excited about this event….

Thor Angelo, Founder & CEO, OrderYOYO “Get five clients when you have a great idea. Then get them up and running and make them happy. Repeat.” Thor started out with The Columbus Egg – you don’t know in advance what needs to be done, although your solution ends up being simple. What Thor and OrderYOYO…

Anders Laustsen, Founder & CEO, Famly Famly is “the operating system for daycare and nurseries”. And as such they started out in Denmark serving one particular need: A social network and information portal for parents with kids in institutions. However, when scaling up the business, and as true Vikings, crossing the North Sea to conquer…

Ben Posetti, CMO, Donkey Republic The Donkey is a rare species at NGH: A startup with a physical product they put into the hands of customers. Donkey Republic’s bikes are a hybrid between a free floating and docked city bike system. “Hub centric” that is. However, after showing many really funny and smile provoking images…

Bo Møller, Founder & CEO, HTML24 and Easypractice “At Easypractice we don’t talk to clients. No phone and no phone number. Quite simple.” A few eyebrows raised among the audience. “But”, he then said, “we’re very strong in online support.” Phheew, still customer focused after all. Easypractice helps therapists manage their clinics – and therapists come…

Mads Viktor, Head of Design, Peakon Mads Viktor talked about Peakon’s journey from addressing their startup peers to serving enterprises. When they got their first enterprise client they built the product around their requirements, and they found out, that some of the startup mythology didn’t apply to enterprise software acquisition. A minimum viable product? Well,…

Kristoffer Nielsen, Founder & CEO, Cromian CEO of Cromian, Kristoffer Nielsen, had the first slot in NGH#11, and he talked about Cromian’s approach to validating ideas before investing too much time & money. Fail fast, fail cheap is the mantra. A couple of steps before a Minimum Viable Product, which makes it much cheaper than…

Nordic Growth Hackers#11 – the interviews Six speakers and plenty of questions to the panels. Everything was about how to create growth by tweaking your product – and “product” is in its broadest sense. You need the right product for the right customers, that’s essential. A lot of NGH talks have focused on sales and…

  NGH#11 was a blast – as it appears in the photos below. Click on the photo to enlarge. Click “back” in your browser to go back to the overview page. Photo credentials: Federico Di Fresco  

  Click on the photo to enlarge. Click “Back” in your browser to go back to the overview page. We know, a user interface is like a joke: If you have to explain it … – but hey, it’s WordPress and it’s free 🙂  

Nordic Growth Hackers 10th Anniversary Interviews with speakers and audience at Nordic Growth Hackers #10 January 31, 2018.   At least five growth hacks are revealed in the video, including lead scoring, when to add a cart to your e-commerce shop, Similartech, LinkedIn B2B lead generation – and Google Dynamic Search Ads.  “The concept is the…

Malthe Cederborg, Group Chief Digital Officer at Miinto Nine months ago Malthe Cederborg joined Miinto with a clear vision for how to create higher revenue. Through a variety of changes and tweaks to the digital marketing method he has helped Miinto to impressive results. “We try to deliver a better and better customer experience every…

Carsten Pedersen, Co-founder of Dental Media  By constantly looking at what their customers wanted, and just as importantly what value Dental Media was giving them, has proven a clear success. What would you do, if you had found a surefire way of finding new clients for your customers, and you could guarantee them a 300…

Oleg Parinov, Technical Product Manager & Christos Iosifidis, VP of Product Management at Vivino They had no experience or knowledge of e-commerce. But they had the growth hacking tools – and that was enough. TL:DR Experience is overrated. Use the growth hacking tools. That could be the short description of the Vivino success as an…

Anders Mayntzhusen, CCO at Dixa Designing cold emails that are a) legal and b) actually work requires trying a lot of different approaches. In Dixa’s experience the best practices don’t work but even if that is the case you can pick up a trick or two from Dixa. “When it comes to setting up cold…

Emil Kristensen, CMO & Co-founder at Sleeknote It took 15 minutes to set it up – but it has saved Sleeknote countless hours that could have been spent choosing which leads to pursue: Lead scoring. “Lead scoring is not that hard. It really isn’t!” Those were the closing words from Emil Kristensen. But even if…

Back to Media Interviews with speakers and audience at Nordic Growth Hackers #9 September 7, 2017. October 2, 2017 – Interviews with speakers and audience at Nordic Growth Hackers #9 September 7, 2017. Watch Peter Zigler from Autobutler tell why their joint venture with eBay in Germany performed 16 times worse than Autobutler in Denmark….

Back to Media Janni Pedersen, Growth Hacker, Founders October 2, 2017 – With five years of building early stage startups, Founders have learned a thing or two about getting a startup across. Janni Pedersen, Growth Hacker at Founders shared three pieces of advice for early stage startups. People don’t want products, they want solutions to…

Back to Media Morten Elk, Founder & CEO, SimpleSite, initiator of Nordic Growth Hackers October 2, 2017 – SimpleSite optimized their customer acquisition significantly by changing focus from number of leads to valuable customers. This change in focus has entailed a strict focus on customer value in a long-term perspective. Customer value is defined as:…

Back to Media Peter Engelbrecht, CEO, Firmafon October 2, 2017 – Peter Engelbrecht, CEO at Firmafon, dove into his record-high sales using cohort analysis. The analysis showed that the record-high sales turned into record-high churn rates. Based on the analysis, Firmafon terminated their collaboration with external sales partners, because the sales generated through the partners…

Back to Media Jens Karstoft, COO, iMotions September 20, 2017 – Former Zmags co-founder believes in growing through customer empathy, which means that you should know what your customers demand, need and want – all the time. How do you keep doing that, as your company grows and you spend more time managing than talking…

Back to Media Peter Michael Oxholm Zigler, Co-founder & CMO, Autobutler September 19, 2017 – With eBay’s 24 million monthly unique visitors in Germany alone, the partnership seemed like a match made in heaven – but what happens when the big launch leads to nothing? In the beginning of 2014, Autobutler and eBay entered a…

Back to Media Eric-Alan Rapp, Co-founder & CEO, Homemate September 18, 2017 – From founder to venture capitalist, and now, back to being a founder: Eric-Alan has seen most startup pitfalls and has gathered 10 Ways to Avoid Battle Scars. Here’s three of Eric-Alan’s 10 Ways to Avoid Battle Scars. Watch the video for all…

What: NGH#9 When: September 7, 2017 @ 17:00-19:30 Where: Founders in Kødbyen The theme of NGH#9 will be “The Good, the Bad and the insight”. No, you don’t have to bring your poncho and Stetson – but our speakers will bring stories of something that did not work – but was made to work. To get…

If you spend the next three months implementing all the great takeaways from NGH#8 – SEO-backlinks, stronger CTA, the right marketing team, reduce risk at product launch and a fully automated code release process – you will have a 10,001 horsepower growth machine. Watch this video to get a very condensed walkthrough of a few highlights…

Back to Media Christian Holm, Co-founder, Peakon May 10, 2017 – Allotting time to automation instead of working on your product in the very early stages of a startup is not what most entrepreneurs do. But that is what Christian Holm and Peakon did, and it has saved a lot of time Christian Holm has been…

Back to Media Brian Kyed, Co-founder, Airtame May 10, 2017 – The possibility of booking a demo call with an employee has created significant growth for Airtame. Airtame used to have two calls to action on their website: “Sign up for our newsletter” – or “buy now”. But the company wanted a call to action that…

Back to Media Kristian Gundersen, Product Management and Growth Marketing, Graduateland May 10, 2017 – Risk may be an unavoidable part of doing business, but there are ways to be smart about which risks you take – and when you take them. Because wouldn’t you rather test things out a bit, before you put all of…

Back to Media Kasper Hove, Head of Online Marketing, Momondo May 10, 2017 – Faced with 24 markets and just one Online Marketing Manager, Danish growth superstar Momondo made a bold choice involving 10 interns and a lot of responsibility. In 2012 Momondo decided not to hire two experienced marketeers. Instead they picked 10 key markets and…

Back to Media Taylor Ryan, Head of Marketing, Geniebelt May 10, 2017 – The fact that Geniebelt has increased their referral traffic by 428 pct. in a year will probably make a few other Heads of Marketing feel a sting of jealousy. But not to worry – Taylor is very open about the tools and tricks…

Back to Media Morten Elk, CEO, SimpleSite May 10, 2017 – We all love tools – but a tool is just a tool if it isn’t used right. While it is a lot of fun to play with new tools, they only become more than playthings, if we use them in a smart way in processes. That is…

When: Thursday, June 22, from 16:00 – 19:00 Where: 24Labs ApS, Strandlodsvej 44, 3rd floor, 2300 Copenhagen S Get your ticket here. We are doing a break-out session from the regular NGH event – this time with a deep dive on data. We’re going to talk about data. Data is one of the key raw materials…

This is a growth hack that will practically over-night boost your website’s backlinks in a measurable way. It’s proven to be just one of MANY growth hacks that have allowed the construction project management software startup I work for, Geniebelt,  to boost traffic, get more leads, and increase relevant referral traffic from all over the…

“The Danish startup ecosystem is pretty unique in the way that events like Nordic Growth Hackers gather us all and feed the ecosystem with even more value. These takeaways could take years for us to discover on our own, and being open about our growth successes and failures benefits all of us,” says Geniebelt CTO…

What do Unity, Siteimprove and Tradeshift have in common? For one, their readiness to adjust their business models. Unity changed their focus from making games to making game technology. Siteimprove professionalized their recruitment process, and Tradeshift homed in on implementing their platform at customer level. At Nordic Growth Hackers #7 these and other impressive growth…

  In less than a year, Airtame nine-folded its number of units sold via Amazon, and OrderYOYO increased its customer base with 7500 % in 12 months. At Nordic Growth Hackers #6, four remarkable speakers gave a bunch of actionable tips on how to grow a customer base.     Yet again, Founders House in…

How can a fluffy thing like organizational culture be a growth hack? If you ask Klaus Nyengaard, investor and ex-CEO of Just Eat, the right culture is a prerequisite for scaling. And don’t forget about selling directly. The Nordic Growth Hackers #5 on January 28th 2016 brought new perspectives to growing digital companies. Cold beer…

We learned a lot on NGH#4. For example that change typically increases user engagement. Revisit Steffen Frølund’s talk about Bownty to get the point: http://nordicgrowthhackers.com/psychology-in-email-marketing-every-change-created-improvement-but-not-for-long-why/ So we changed the format a bit: On January 28th at NGH#5 we have decided to split the event into one long talk and then three “standard” talks + panel –…

No need to mention that the beers and pizza were plenty and high quality as usual. More importantly, so were the evening’s takeaways on how to use emails and push notifications to grow you digital start-up. Nordic Growth Hackers #4 focused on trying to engage users with a direct piece of communication. What to say?…

A great product is the ultimate growth hack. That sentence headlined this evening with cool experience, knowledge and growth hacks shared by another six speakers at the third Nordic Growth Hackers event. The pizzas & beer were insanely great as well! The Nordic Growth Hackers events are a great opportunity to share ideas and viewpoints…

Endomondo, GoMore, Jobindex, Admazely, Mofibo and Pine Tribe were great cases at Nordic Growth Hackers #2 on January 29th, 2015. After the success of NGH#1 in October 2014, this iteration had a lot to live up to. The event was once again held at Founders House, where the energetic start-up atmosphere provides an authentic background…

Lifetime value, churn and cohort analysis? You need tools to analyze increasing amounts of data when growth hacking. Here is a quick comparison of Excel, Google Spreadsheets and R along with examples of how we use data at Firmafon, including links to our source code. To do good growth hacks you need a general capability…