The speakers at NGH#14 shared hacks on anything from hand-held manual sales when you build your initial market presence – to how to make sure you don’t crash when you fuel your international scaling processes with VC millions and your growth engine starts to smoke, squeak and rattle. “The life cycle of building a successful business”…

Mik Strøyberg, Founder & CEO, Good Monday Good Monday: Reinventing the office supply business Mik Strøyberg is an experienced entrepreneur and took the stage as the last speaker. He told about how to build a product that doesn’t exist in the market already – starting out with a long period of manual processes, talking to clients…

Ulrik Bo Larsen, CEO & Founder, Falcon.io Falcon.io: Not a hack but a growth journey Ulrik Bo Larsen’s Falcon.io was acquired by Cision four months ago so everyone was excited to hear about the journey. A lot of the tactics used by Falcon.io as experiments have since become more commonly spread – ”tools of the trade”…

Jacob Knobel, Owner, Datapult AI Consultancy When PR gives you business. And when not. acob Knobel has built a personal brand over the past years – including a Forbes “30 under 30” credit and other mentions by high profiles like the Danish Prime Minister. Knobel thoroughly tracked what came out of each mention and his conclusion…

Christian Brauner, CEO & Founder, Servicelovers Servicelovers: What customers want Christian Brauner of Servicelovers started by quoting Richard Branson: “If you take care of your employees, they will take care of your clients.” Christian Brauner is on a mission to give praise to service staff who deserves it – at the same time giving retail businesses…

Hakon Junge, Growth & Brand, Pleo Pleo: “The Stansted Hustle” The day before NGH#14 Pleo announced a huge series B round of 50m EUR. Hence, Hakon Junge was really riding a wave when he explained how Pleo built their initial customer base in the UK. Most companies realize that before you can really scale sales…

Morten Elk, CEO of SimpleSite and Initiator of Nordic Growth Hackers NGH#14 presented top speakers and their top growth hacks from startups in different stages of their life cycle. No theme was tying the talks together as we sometimes experience at the NGH sessions. Morten Elk, CEO of SimpleSite and initiator of Nordic Growth Hackers,…

NGH#14 with The Luxury Mix presenting was a blast –  inspiring presentations, pizza and beer at Matrikel1. A big thanks to the five speakers giving us their greatest growth hacks. Click on the photo to enlarge. Click “back” in your browser to go back to the overview page. Photo credentials: Daniell Skourup.

The Nordic Growth Hackers #13 on January 30 at Matrikel1 was a deep dive into how inside sales can work for a SaaS – Software as a Service – company. The main pieces of advice from the people who successfully work with it are: It helps a lot to have built a brand if you want…

Ólafur Sölvi Pálsson, ex-Director of Commercial Operations, Falcon.io, and Toni Hohlbein, COO, Falcon.io   Ola and Toni from Falcon.io (which was recently acquired by Cision by an undisclosed but apparently huge amount) told us about how they made a turnaround in their sales process. Situation: In 2016 sales at Falcon.io had slowed down to a…

Michael Stanley, Senior Account Executive, Queue-it Asia is the dream market for its sheer size. And a nightmare market for its differences in culture to Westerners. So Michael’s experience in how to sell to Asian clients is extremely interesting for those who want to go global from their HQ office. A common denominator for sales…

Jonas Gundersen, CRO, Tame, Co-founder, Aftercloud, ex-VP Sales, Famly A very entertaining talk by Jonas Gundersen, a truly experienced growth hacker from Copenhagen. His background as a professional CS-player might have earned him a few tricks to selling remote? Jonas talked about the crucial pre-product-market-fit-phase that all startups go through. First takeaway was to do…

Niels Henrik Rasmussen, CEO, Penneo, Founder, ex-CEO, Investor, Secunia Niels Henrik got a double slot at NGH#13 being a pioneer in using inside sales in international B2B SaaS sales. He pointed out that phone conversations have solved anything from preventing nuclear wars to selling newspaper subscriptions. The latter was Niels Henrik’s first experience with inside…

Anders Mayntzhusen, CCO, Dixa Dixa’s fast growth journey is impressive. Anders revealed how Dixa used their “qSASA” model for their sales funnel: Qualification. Situation. Alignment. Solution. Agreement. Watch the video for details. A classic inside sales approach combined with a career path, where different steps in the funnel are handled by different kinds of sales…

Morten Elk, CEO of SimpleSite and Initiator of Nordic Growth Hackers Morten Elk, CEO of SimpleSite and initiator and organizer of the Nordic Growth Hackers events, started with the famous Peter Drucker quote: “There is only one definition of business purpose: To create a customer” That quote laid a solid foundation for the evening’s topic:…

NGH#13 was a blast –  with inspiring presentations and exquisite Cava & canapes. A big thanks to the six speakers giving us their greatest knowledge on SaaS inside sales! Click on the photo to enlarge. Click “back” in your browser to go back to the overview page. Photo credentials: Jayne Leitao.

Interviews with audience and speakers at NGH#12.

Kaare Danielsen, CEO & Founder, Jobindex Kaare Danielsen, CEO and founder, gave a very entertaining walk through the Jobindex history – probably the first job aggregator in the world. His three key decisions was first to found the company; then change focus from price to service and lastly exploit the financial crisis. Although “founding the…

Morten Primdahl, co-founder, Zendesk Morten Primdahl, co-founder and former CTO of Zendesk, talked about what made Zendesk the success it has become today – probably the highest valuated startup coming out Denmark during the past 20 years. First thing was to move to Silicon Valley in the mid 2000’s to meet the right people that…

Mette Lykke, CEO, Too Good To Go A thorough explanation of three key decisions in the growth path of Too Good To Go, the Danish food waste fighters currently growing faster than bamboo (the fastest growing plant on Earth). First Mette told that right after she entered the company as CEO they decided to close…

Anders H. Mjåset, Co-Founder & CPO, The Creators Community Anders Mjåset, like Tommy Andersen, talked about megatrends. In this case a bold statement: Pull the megatrend towards you. That would require some kind of market superpower, you would think. But it was more about an in-depth understanding of the “old” economy still reigning the property…

Tommy Andersen, Managing Partner, byFounders First on stage after Morten Elk’s keynote was Tommy Andersen talking about the Libratone success. Basically they went to Apple in 2010 with nothing but a handful of renderings of a completely new product, the Libratone speaker. They eventually landed a collaboration with Apple because the Libratone guys had experience…

Morten Elk, CEO of SimpleSite and initiator of Nordic Growth Hackers Morten Elk opened the evening in this new NGH venue, Matrikel1, by stressing that this 4 year NGH anniversary event required a growth hack: We had 50 % more seats than previously, how to make sure all seats were filled? The hack was supposed…

  NGH#12 was a real treat – we think the pictures speak volumes. A big thanks to the inspiring five speakers! Click on the photo to enlarge. Click “back” in your browser to go back to the overview page. Photo credentials: Jayne Leitao.  

Morten Elk, CEO, SimpleSite – and initiator of Nordic Growth Hackers This time, at Nordic Growth Hackers#11, we had a theme: The right product for the right customers. And with a lot of NGH events focused on sales and marketing –  which obviously is important as well – Morten was especially excited about this event….

Thor Angelo, Founder & CEO, OrderYOYO “Get five clients when you have a great idea. Then get them up and running and make them happy. Repeat.” Thor started out with The Columbus Egg – you don’t know in advance what needs to be done, although your solution ends up being simple. What Thor and OrderYOYO…

Anders Laustsen, Founder & CEO, Famly Famly is “the operating system for daycare and nurseries”. And as such they started out in Denmark serving one particular need: A social network and information portal for parents with kids in institutions. However, when scaling up the business, and as true Vikings, crossing the North Sea to conquer…

Ben Posetti, CMO, Donkey Republic The Donkey is a rare species at NGH: A startup with a physical product they put into the hands of customers. Donkey Republic’s bikes are a hybrid between a free floating and docked city bike system. “Hub centric” that is. However, after showing many really funny and smile provoking images…

Bo Møller, Founder & CEO, HTML24 and Easypractice “At Easypractice we don’t talk to clients. No phone and no phone number. Quite simple.” A few eyebrows raised among the audience. “But”, he then said, “we’re very strong in online support.” Phheew, still customer focused after all. Easypractice helps therapists manage their clinics – and therapists come…

Mads Viktor, Head of Design, Peakon Mads Viktor talked about Peakon’s journey from addressing their startup peers to serving enterprises. When they got their first enterprise client they built the product around their requirements, and they found out, that some of the startup mythology didn’t apply to enterprise software acquisition. A minimum viable product? Well,…

Kristoffer Nielsen, Founder & CEO, Cromian CEO of Cromian, Kristoffer Nielsen, had the first slot in NGH#11, and he talked about Cromian’s approach to validating ideas before investing too much time & money. Fail fast, fail cheap is the mantra. A couple of steps before a Minimum Viable Product, which makes it much cheaper than…

Nordic Growth Hackers#11 – the interviews Six speakers and plenty of questions to the panels. Everything was about how to create growth by tweaking your product – and “product” is in its broadest sense. You need the right product for the right customers, that’s essential. A lot of NGH talks have focused on sales and…

  NGH#11 was a blast – as it appears in the photos below. Click on the photo to enlarge. Click “back” in your browser to go back to the overview page. Photo credentials: Federico Di Fresco  

  Click on the photo to enlarge. Click “Back” in your browser to go back to the overview page. We know, a user interface is like a joke: If you have to explain it … – but hey, it’s WordPress and it’s free 🙂  

Nordic Growth Hackers 10th Anniversary Interviews with speakers and audience at Nordic Growth Hackers #10 January 31, 2018.   At least five growth hacks are revealed in the video, including lead scoring, when to add a cart to your e-commerce shop, Similartech, LinkedIn B2B lead generation – and Google Dynamic Search Ads.  “The concept is the…

Malthe Cederborg, Group Chief Digital Officer at Miinto Nine months ago Malthe Cederborg joined Miinto with a clear vision for how to create higher revenue. Through a variety of changes and tweaks to the digital marketing method he has helped Miinto to impressive results. “We try to deliver a better and better customer experience every…

Carsten Pedersen, Co-founder of Dental Media  By constantly looking at what their customers wanted, and just as importantly what value Dental Media was giving them, has proven a clear success. What would you do, if you had found a surefire way of finding new clients for your customers, and you could guarantee them a 300…

Oleg Parinov, Technical Product Manager & Christos Iosifidis, VP of Product Management at Vivino They had no experience or knowledge of e-commerce. But they had the growth hacking tools – and that was enough. TL:DR Experience is overrated. Use the growth hacking tools. That could be the short description of the Vivino success as an…

Anders Mayntzhusen, CCO at Dixa Designing cold emails that are a) legal and b) actually work requires trying a lot of different approaches. In Dixa’s experience the best practices don’t work but even if that is the case you can pick up a trick or two from Dixa. “When it comes to setting up cold…

Emil Kristensen, CMO & Co-founder at Sleeknote It took 15 minutes to set it up – but it has saved Sleeknote countless hours that could have been spent choosing which leads to pursue: Lead scoring. “Lead scoring is not that hard. It really isn’t!” Those were the closing words from Emil Kristensen. But even if…

Back to Media Interviews with speakers and audience at Nordic Growth Hackers #9 September 7, 2017. October 2, 2017 – Interviews with speakers and audience at Nordic Growth Hackers #9 September 7, 2017. Watch Peter Zigler from Autobutler tell why their joint venture with eBay in Germany performed 16 times worse than Autobutler in Denmark….

Back to Media Janni Pedersen, Growth Hacker, Founders October 2, 2017 – With five years of building early stage startups, Founders have learned a thing or two about getting a startup across. Janni Pedersen, Growth Hacker at Founders shared three pieces of advice for early stage startups. People don’t want products, they want solutions to…

Back to Media Morten Elk, Founder & CEO, SimpleSite, initiator of Nordic Growth Hackers October 2, 2017 – SimpleSite optimized their customer acquisition significantly by changing focus from number of leads to valuable customers. This change in focus has entailed a strict focus on customer value in a long-term perspective. Customer value is defined as:…

Back to Media Peter Engelbrecht, CEO, Firmafon October 2, 2017 – Peter Engelbrecht, CEO at Firmafon, dove into his record-high sales using cohort analysis. The analysis showed that the record-high sales turned into record-high churn rates. Based on the analysis, Firmafon terminated their collaboration with external sales partners, because the sales generated through the partners…

Back to Media Jens Karstoft, COO, iMotions September 20, 2017 – Former Zmags co-founder believes in growing through customer empathy, which means that you should know what your customers demand, need and want – all the time. How do you keep doing that, as your company grows and you spend more time managing than talking…

Back to Media Peter Michael Oxholm Zigler, Co-founder & CMO, Autobutler September 19, 2017 – With eBay’s 24 million monthly unique visitors in Germany alone, the partnership seemed like a match made in heaven – but what happens when the big launch leads to nothing? In the beginning of 2014, Autobutler and eBay entered a…

Back to Media Eric-Alan Rapp, Co-founder & CEO, Homemate September 18, 2017 – From founder to venture capitalist, and now, back to being a founder: Eric-Alan has seen most startup pitfalls and has gathered 10 Ways to Avoid Battle Scars. Here’s three of Eric-Alan’s 10 Ways to Avoid Battle Scars. Watch the video for all…

What: NGH#9 When: September 7, 2017 @ 17:00-19:30 Where: Founders in Kødbyen The theme of NGH#9 will be “The Good, the Bad and the insight”. No, you don’t have to bring your poncho and Stetson – but our speakers will bring stories of something that did not work – but was made to work. To get…

If you spend the next three months implementing all the great takeaways from NGH#8 – SEO-backlinks, stronger CTA, the right marketing team, reduce risk at product launch and a fully automated code release process – you will have a 10,001 horsepower growth machine. Watch this video to get a very condensed walkthrough of a few highlights…

Back to Media Christian Holm, Co-founder, Peakon May 10, 2017 – Allotting time to automation instead of working on your product in the very early stages of a startup is not what most entrepreneurs do. But that is what Christian Holm and Peakon did, and it has saved a lot of time Christian Holm has been…