Brian Kyed, Co-founder, Airtame
May 10, 2017 – The possibility of booking a demo call with an employee has created significant growth for Airtame.
Airtame used to have two calls to action on their website: “Sign up for our newsletter” – or “buy now”.
But the company wanted a call to action that was in between the two options: softer than “buy” but more concrete than “sign up”.
“Book a demo call” became the solution that would become a potent sales tool.
Airtames primary product is hardware so the demo is an online walkthrough of a presentation, but importantly it enables the user to ask questions about functions and compatibility.
It turned out that the conversion rate on the demo calls was around 60 pct – and thereby the right call to action. After optimising the processes around booking and marketing of the demo call, the demo calls now generate a significant part of Airtames revenue.
In this video Brian shows the entire mix of tools stitched together for Airtame’s total CRM & online marketing processes. It’s quite a handful!
Brian Kyed also shared his approach to tools and how to use them. Namely that you shouldn’t let your tools control you. See what he means by that below.