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Morten Elk, Founder & CEO, SimpleSite, initiator of Nordic Growth Hackers

October 2, 2017 – SimpleSite optimized their customer acquisition significantly by changing focus from number of leads to valuable customers.

This change in focus has entailed a strict focus on customer value in a long-term perspective. Customer value is defined as:
Customer value=Revenue from the acquired customer-(variable cost + paid price for the customer)

Based on the assessment of customer value, the marketing efforts have become more focused, which results in more valuable customers and lower costs.