Taylor Ryan, Head of Marketing, Geniebelt
May 10, 2017 – The fact that Geniebelt has increased their referral traffic by 428 pct. in a year will probably make a few other Heads of Marketing feel a sting of jealousy. But not to worry – Taylor is very open about the tools and tricks he has used.
We are all looking for ways to make our potential customers aware, that OUR service is the best. Taylor Ryan has perfected a potent tool for that very purpose: backlinks.
Backlinks are links from other sites to your website, and Taylor Ryan has both found tools and processes to make these work to the benefit of Geniebelt.
Geniebelt uses the tool Ahref to keep track of backlinks – both your own and those of your competitors. In that way you can find out what the quality of your backlinks are – and equally important which sites are linking to your competitors. Because wouldn’t it be nice, if those sites linked to your site as well?
Next comes the outreach, where Taylor and his team contacts the people behind the site to try and get a backlink. Here they try a variety of techniques and asks – with three principles:
- Offer value
- Be helpful
- Be different
You can watch Taylor Ryan’s comprehensive walkthrough of getting backlinks below.