What do Unity, Siteimprove and Tradeshift have in common? For one, their readiness to adjust their business models. Unity changed their focus from making games to making game technology. Siteimprove professionalized their recruitment process, and Tradeshift homed in on implementing their platform at customer level. At Nordic Growth Hackers #7 these and other impressive growth…

  In less than a year, Airtame nine-folded its number of units sold via Amazon, and OrderYOYO increased its customer base with 7500 % in 12 months. At Nordic Growth Hackers #6, four remarkable speakers gave a bunch of actionable tips on how to grow a customer base.     Yet again, Founders House in…

How can a fluffy thing like organizational culture be a growth hack? If you ask Klaus Nyengaard, investor and ex-CEO of Just Eat, the right culture is a prerequisite for scaling. And don’t forget about selling directly. The Nordic Growth Hackers #5 on January 28th 2016 brought new perspectives to growing digital companies. Cold beer…

Lifetime value, churn and cohort analysis? You need tools to analyze increasing amounts of data when growth hacking. Here is a quick comparison of Excel, Google Spreadsheets and R along with examples of how we use data at Firmafon, including links to our source code. To do good growth hacks you need a general capability…

Improving conversions is easy. Improving long-term engagement is hard. It comes down to finding a well-defined proxy that contains lots of hard data and allows you to do fast experiments. We’ve been doing Conversion Rate Optimisation in SimpleSite for a long time and we have found a large number of wins in conversion from traffic to paying…

We were looking for our equivalent of Facebook’s “7 Friends in 10 days” as a proxy for long-term engagement. To our surprise, we found an interesting indicator that was not a threshold like “more than X edits is good”. Rather, the sum of interesting actions in the first three days predicts long-term behavior well. Every single edit in the…

At SimpleSite we use long-term metrics to re-evaluate old growth hacks. That paid off well on a video tutorial we implemented in our signup wizard. We wanted to provide ways to engage our users when they landed on our site after signing up for a trial and we had an idea that providing a video…