When: Thursday, June 22, from 16:00 – 19:00 Where: 24Labs ApS, Strandlodsvej 44, 3rd floor, 2300 Copenhagen S Get your ticket here. We are doing a break-out session from the regular NGH event – this time with a deep dive on data. We’re going to talk about data. Data is one of the key raw materials…

This is a growth hack that will practically over-night boost your website’s backlinks in a measurable way. It’s proven to be just one of MANY growth hacks that have allowed the construction project management software startup I work for, Geniebelt,  to boost traffic, get more leads, and increase relevant referral traffic from all over the…

“The Danish startup ecosystem is pretty unique in the way that events like Nordic Growth Hackers gather us all and feed the ecosystem with even more value. These takeaways could take years for us to discover on our own, and being open about our growth successes and failures benefits all of us,” says Geniebelt CTO…

What do Unity, Siteimprove and Tradeshift have in common? For one, their readiness to adjust their business models. Unity changed their focus from making games to making game technology. Siteimprove professionalized their recruitment process, and Tradeshift homed in on implementing their platform at customer level. At Nordic Growth Hackers #7 these and other impressive growth…

  In less than a year, Airtame nine-folded its number of units sold via Amazon, and OrderYOYO increased its customer base with 7500 % in 12 months. At Nordic Growth Hackers #6, four remarkable speakers gave a bunch of actionable tips on how to grow a customer base.     Yet again, Founders House in…

How can a fluffy thing like organizational culture be a growth hack? If you ask Klaus Nyengaard, investor and ex-CEO of Just Eat, the right culture is a prerequisite for scaling. And don’t forget about selling directly. The Nordic Growth Hackers #5 on January 28th 2016 brought new perspectives to growing digital companies. Cold beer…

We learned a lot on NGH#4. For example that change typically increases user engagement. Revisit Steffen Frølund’s talk about Bownty to get the point: http://nordicgrowthhackers.com/psychology-in-email-marketing-every-change-created-improvement-but-not-for-long-why/ So we changed the format a bit: On January 28th at NGH#5 we have decided to split the event into one long talk and then three “standard” talks + panel –…

No need to mention that the beers and pizza were plenty and high quality as usual. More importantly, so were the evening’s takeaways on how to use emails and push notifications to grow you digital start-up. Nordic Growth Hackers #4 focused on trying to engage users with a direct piece of communication. What to say?…

A great product is the ultimate growth hack. That sentence headlined this evening with cool experience, knowledge and growth hacks shared by another six speakers at the third Nordic Growth Hackers event. The pizzas & beer were insanely great as well! The Nordic Growth Hackers events are a great opportunity to share ideas and viewpoints…

Endomondo, GoMore, Jobindex, Admazely, Mofibo and Pine Tribe were great cases at Nordic Growth Hackers #2 on January 29th, 2015. After the success of NGH#1 in October 2014, this iteration had a lot to live up to. The event was once again held at Founders House, where the energetic start-up atmosphere provides an authentic background…

Lifetime value, churn and cohort analysis? You need tools to analyze increasing amounts of data when growth hacking. Here is a quick comparison of Excel, Google Spreadsheets and R along with examples of how we use data at Firmafon, including links to our source code. To do good growth hacks you need a general capability…

A jam-packed first Nordic Growth Hackers event took place on Wednesday, October 1st at the start-up collective Founders House in Copenhagen. The perfect location and atmosphere for the event initiated by SimpleSite. The tickets for the event were sold out in less than a week after the event was publicized. Could seem like an easy…

Improving conversions is easy. Improving long-term engagement is hard. It comes down to finding a well-defined proxy that contains lots of hard data and allows you to do fast experiments. We’ve been doing Conversion Rate Optimisation in SimpleSite for a long time and we have found a large number of wins in conversion from traffic to paying…

We were looking for our equivalent of Facebook’s “7 Friends in 10 days” as a proxy for long-term engagement. To our surprise, we found an interesting indicator that was not a threshold like “more than X edits is good”. Rather, the sum of interesting actions in the first three days predicts long-term behavior well. Every single edit in the…

At SimpleSite we use long-term metrics to re-evaluate old growth hacks. That paid off well on a video tutorial we implemented in our signup wizard. We wanted to provide ways to engage our users when they landed on our site after signing up for a trial and we had an idea that providing a video…